Roofing Company Solar Construction

Problem

A roofing and solar installation company faced challenges in generating consistent leads and scheduling appointments with qualified prospects. Traditional marketing methods, such as door-to-door canvassing and paid ads, proved costly and inefficient, often attracting unqualified leads or prospects who were not ready to buy. The company needed a scalable solution to identify and engage high-intent prospects in their local and regional markets.

Solution

The company partnered with B2B Rocket to implement a data-driven, email-first approach. This campaign combined tailored outreach with real-time engagement tools. Key elements of the solution included:

1. Personalized Email Campaigns with Follow-Ups
   B2B Rocket’s platform created a 3-touchpoint email sequence, targeting 6,000 prospects in the roofing and solar industry. Messaging was plain text to maintain an authentic, conversational tone, emphasizing the company’s commitment to affordable, energy-efficient solutions.
2. Traditional Reply-Based Approach
   The campaign focused on driving email replies from prospects, enabling the sales team to engage in meaningful conversations. Auto-responders were employed to immediately follow up with interested prospects, answer questions, and schedule appointments seamlessly.
3. Intent Data for Targeting
   While still in the early stages of testing CTAs, the company used intent data to refine its audience targeting. This ensured emails reached businesses and homeowners actively researching roofing and solar solutions.
4. CTA Optimization Testing
   The first month included A/B testing of different CTAs to determine which approach resonated most with the target 
5. audience. This iterative process provided valuable insights to guide second-month optimizations.

Results

Despite being in the first month of the campaign, the results were promising:

• 1,816 unique prospects were contacted out of 6,000 total leads, ensuring a steady pipeline for engagement.
• 23 positive email responses were received, offering opportunities to schedule appointments and generate qualified leads.
• The campaign’s Auto-Responder feature streamlined follow-ups, reducing response time and increasing efficiency.

The reply-based approach demonstrated strong initial engagement, with prospects actively responding to personalized outreach. With optimization efforts expected to peak in the second month, the campaign is on track to achieve even greater success.

Conclusion

By leveraging B2B Rocket’s platform and reply-based strategy, the roofing and solar company successfully established a scalable outreach process in just one month. Intent data ensured that outreach efforts targeted high-potential leads, while ongoing CTA testing laid the groundwork for future improvements. As the campaign progresses, the company is well-positioned to capitalize on the momentum, driving appointments and converting engaged prospects into long-term customers.